Ocean Club – Fish Fight is a casual mobile game that brings the classic childhood concept of “big fish eats small fish” to your phone. With simple swipes, you control your little fish to eat smaller ones, avoid bigger ones, and continuously evolve. On the surface, it’s about raising fish, but it’s actually a mix of “aquarium drama” and combat-based progression. Today, we’ll use the Octalysis Framework to see how this game keeps us hooked on raising fish on our phones.
Game Core: Raise, evolve your fish, and then go fight!
Octalysis Scorecard
The following scorecard is based on 09GameReview’s hands-on experience with Ocean Club – Fish Fight, evaluating its performance across the 8 Core Drives.
| Core Drive | Score (1-10) | Analysis Summary |
| Epic Meaning | 6 | Utilizes the classic growth narrative of the “evolution journey” from small fish to big fish, providing a simple yet effective long-term goal. |
| Accomplishment | 8 | Level, unlock, and evolution systems provide continuous positive feedback. |
| Empowerment | 6 | Simple controls, moderate strategy, leaning towards action/reflex-based gameplay. |
| Ownership | 8 | Fish tank, rare fish, and VIP system create a strong sense of “ownership” for players. |
| Social Influence | 3 | Primarily a single-player experience; social elements are weak, lacking direct friend interaction or leaderboards. |
| Scarcity | 7 | Rare fish, cooldown timers, and limited-time offers effectively create desire. |
| Unpredictability | 7 | Randomness in hatching and new enemies in levels sustain ongoing curiosity. |
| Avoidance | 7 | Leverages “efficiency loss” rather than “harsh penalties,” creating a more subtle and enduring drive. |
Evaluation Notes:
Scoring range: 1–10. Higher scores reflect stronger implementation of the core drive and greater player motivation.
GScore (Gamification Score): Calculated using the Octalysis Framework tool.
Octalysis Radar Chart
From the radar chart, we can see a “Sturdy Bowl” shape. Accomplishment, Ownership, Scarcity, Unpredictability, and Avoidance form a solid driving loop. The game doesn’t rely on a single standout feature but rather weaves a fine, addictive network through balanced design across multiple dimensions.
In-Depth Octalysis Evaluation
1. Epic Meaning – Score: 6/10
The game gives players a simple yet clear goal: grow from a tiny fish (Guppy) into a legendary giant and dominate the ocean. While the story isn’t complex, the very concept of “evolution” is inherently appealing. Watching your fish grow from Lv.10 to Lv.20 and then challenging bosses creates the most direct epic of conquering the sea, step by step.
2. Accomplishment – Score: 8/10
This is the most satisfying part of the game!
- Visual Evolution: Your fish has clear levels (Lv.10, Lv.20). Every upgrade and evolution (e.g., from “Guppy” to “Tabby”) brings visible changes in form and increased power, providing direct feedback.
- Clear Goals: The “GOALS” system guides players. Completing objectives yields rewards, delivering waves of accomplishment and providing strong short-term targets.
- Progress & Challenge: Failed a level (Fall)? The system encourages you to “try again and you’ll succeed.” Whether you win or lose, progress accumulates, eliminating the frustration of feeling like your time was wasted.
3. Empowerment – Score: 6/10
The controls are minimal (swipe). Strategy lies in path choice and risk assessment (eat small fish, dodge big fish). Feedback is extremely immediate: grow when you eat, fail when you hit a stronger foe. It offers “operational feedback” rather than “deep strategic feedback.”
However, within “HATCH,” you can choose which fish to hatch, feed them, and decide when they mature, fight, or are sold. This grants players a sense of control through “autonomous nurturing.”
4. Ownership – Score: 8/10
All player progress (levels, coins, unlocked fish) is solidified. The hatching system feels like a gacha, and the aquarium system is like a display gallery. You’re not raising just one fish, but an increasingly rich “aquarium” – a tangible proof of your time investment. The game offers “VIP” and “SPECIAL OFFERS”; purchasing these grants exclusive benefits, enhancing the sense of ownership.
5. Social Influence – Score: 3/10
Currently, there are no direct friend battles or real-time leaderboards. The experience remains primarily solo. Social elements are weak, focusing on pure personal collection and challenge.
6. Scarcity – Score: 7/10
Scarcity comes from multiple angles: limited hatching attempts, advanced fish requiring specific conditions to unlock, and coins/gems needed for upgrades and purchases. Various price tags in the shop constantly create a feeling of “insufficient resources,” pushing you to fill the gap by playing more or paying.
7. Unpredictability – Score: 7/10
The hatching system is the source of surprise! Players have a chance (e.g., 10%) to hatch rare fish like the Mermaid. Each new level presents different schools of fish and Bosses, making you curious about what’s next. What will the next evolution of your fish look like? What rich rewards await after defeating a Boss’s “summoned fish wave”?
8. Avoidance – Score: 7/10
Traditional games use “failure punishment” to create fear; Ocean Club – Fish Fight uses “failure rewards” and gentle encouragement to dampen negative emotions. However, the subtle pressure of “progress loss” (potentially not clearing a level in one go) still exists. What you’re avoiding isn’t harsh punishment, but “efficiency loss” and “time loss” – to obtain victory rewards more efficiently, players must strive to play better. This is a more advanced, gentler form of “loss aversion” design.
Conclusion
Ocean Club: Fish Fight is a game that expertly blends “collection/raising” with “light combat.” Its core fun lies in the “surprise of hatching” and the “thrill of growth.” While social aspects are currently weak, the powerful personal progression and collection elements are sufficient to support an utterly absorbing raising experience.
If you miss that classic childhood feeling, enjoy leisurely managing your own little world, relish watching numbers go up and characters grow stronger, and occasionally want a small challenge, then this game is worth downloading and trying.
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[Google Play Store] https://play.google.com/store/apps/details?id=com.fashionlink.northstone
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